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When you build it, they will come.

Being starting a new business, opening a new retail shop, launching a new product or entering a new market, many companies fall into the field of dreams with the faith that they (customers) will come, and lo and behold.. it remain as a dream. Too many companies that I came across spent bulk of theirContinue reading “When you build it, they will come.”

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Why KPI fail?

“If you can’t measure it, you can’t manage it.” so you and your team came out with Key Performance Indicators (KPIs) to measure all parts of the business. But what happened? For many years, KPI is the buzzword in corporate when it comes to performance management. But instead of getting the desired improved performance, mostContinue reading “Why KPI fail?”


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